Leadership Program

A 16-week group coaching program that is going to unlock your leadership potential and
activate your confidence to self-advocate for more.

Apply to Join The Activator®

Are you ready to feel confident as a leader in your organization and your life?

Are you ready to take your business and career to the next level?

If you’d like the tools to own your worth and the courage to ask for more, The Activator® may be for you.

The Activator® is for female leaders who are ready to own their worth, make an impact, and fulfill their highest potential.


What would it be like for you if…

✨ You were able to be your best self in all areas of your life?

✨ Imagine if you allowed yourself to go after your biggest, wildest dreams?

✨ You believed it was possible to feel connected to the life you are creating, no matter what happens around you.

✨ You reacted from a place of confidence, trust, power, and presence rather than fear, self-doubt, and validation-seeking.

✨ You allowed yourself to shift gears, create new goals, and trust in the outcome?

✨ You gave yourself permission and space to intimately know what your heart desires?

✨ You felt comfortable asking for help, being vulnerable, and putting yourself out there

✨ You are earning $35,000 more per year and you feel worthy of receiving it?


Are you a business owner?

Watch Pricelda’s story to see how The Activator® helped her raise her prices with confidence.

The Activator® is for motivated women who…

Are ready to up-level your career and want the encouragement, accountability, and tools to make it happen before the end of this year.

Want to stop feeling stuck and doing things out of obligation.

Want to feel confident/trust your intuition but you experience debilitating self-criticism.

Want to trust you are doing a great job and give yourself credit but you feel intense pressure to prove yourself at work.

Wish you knew how to ask for a raise or promotion but you don’t feel confident negotiating, speaking up, or saying no.

Feel stuck and don’t know which steps to take to begin the search for a new job and advocate for more pay.

Want a better work-life balance but you struggle to maintain the boundaries to receive it.

Want more recognition, more pay, and more opportunities but you are afraid of failure.


Do you work in a corporate office?

Watch Christine’s story to see how The Activator® helped her own her worth both in life and at work.

The Activator® addresses both the emotional and practical side of business. It provides the practical language and strategies to navigate the corporate world with confidence and the toolbox to handle the emotional ups and downs of growing a career.


“Working with Ashley was a transformational experience because she helped me recognize how I was limiting my own potential. Ashley’s insights helped me to be more intentional about investing in myself and reclaiming control of my life. Ashley helped me to be more comfortable with defining what I wanted (personally and professionally) and not compromising. I was able to purchase my dream home and pursue a promotion because of intentional goal setting. She truly understands the art of coaching and helping people discover their confidence and the gifts that lie within each of us.”

Robin, Senior Project Manager

Meet Ashley.

Ashley gives female leaders the tools to own their worth and the courage to ask for what they want so they can start recognizing their value and stop proving themselves. Leveraging her global Human Resources experience she helps clients break through internal and external glass ceilings by using effective language to make “asks” that align their ideal career, impact, and earnings.


What’s included with The Activator® Leadership Program?


10+ 2 hour live zoom calls, recorded plus small group coaching sessions


Private Slack group for community and support


Guest Speakers and supplemental trainings


Enrollment into The Activator Alumni Collective post program completion

What the alumni are saying…

“My biggest takeaway in working with Ashley is the language and objection handling in negotiating my raise at work. How to respond to a possible ‘No’ but beyond that, I think it’s the deep, insightful work that Ashley does that helped me.”

– Roxanne, Product Manager

“Ashley is the consummate professional and career whisperer. Empowering me with the skills and mindset to own my worth, The Activator® program has led rise to my confidence as a female leader and mother shattering the glass ceiling.”

– Sarah, User Experience Director

“Ashley’s coaching helped me approach and feel more confident in asking for a promotion, cope with a manager change, and helped me improve the way I leveraged my brand as a public speaker and people manager.”

– Christine, Director, Software Development & Founder, Changing the Story


Module 1: Self Love & Self Care

Step into your power as a leader and make space for your future. Discover how to prioritize yourself, build a personal ritual, and commit to your own growth. Trust in the process.

Module 2: Money Relationship

Time to get uncomfortable to be comfortable talking about money! Deep dive into money beliefs, fears, and old habits in order to transform self-limiting beliefs into an abundance mindset.  Strategy, tools, and practical takeaways to change your relationship with giving and receiving (aka making money).

Module 3: Confidence & Clarity

How to build confidence by taking action and how to get clear about your ideal outcome and career goals during our program.  You will learn how to trust in yourself and decipher between fear and truth.

Module 4: Executive Presence & Personal Brand

How to effectively build influence, improve your personal brand, and lead with authenticity, courage, and confidence.

Module 5: Big Ask/Bold Action!

Identify the big ask or bold action you will take during our program and create an action plan.  Dream big! You’ll uncover what you’d do if you truly believed in yourself. This is how clients have received $30,000+ raises and promotions. Clients have started their own businesses and have created their highest revenue months ever.  One client proposed to her partner for her bold action!

Module 6: Giving & Receiving Feedback

Learn to love the process of giving and receiving feedback at work to grow your career, build influence, and position yourself as a trusted leader.  You will actively seek feedback to build your Big Ask case!

Module 7: How to Own Your Value

Uncover your strengths and unique value proposition. Create a practical action plan and step-by-step process to build a value-based case to grow your business or career  – whether it’s increasing client base or receiving a promotion. This proven strategy will give you the language to make effective “asks” in your career where you will be seen as professional, collaborative, and irreplaceable.

Module 8: Self-Advocacy & Negotiation

How to confidently self-advocate and negotiate for more money with clients, bosses, and HR to grow your career and paycheck. 

Module 9: Secure Your Future

Practice making your Big Ask/Bold Action live to receive feedback and coaching from our cohort. Get clear on your action plan. Develop a personal leadership plan with goals and milestones to support your continued growth for the years to come.

Module 10: Being Your Best Self 

Step into your career and life as an authentic, worthy leader. Learn how your best is enough, how to sustain and continue your journey of self-discovery and growth, and how to trust in owning your worth.



Will you include a guarantee or refund policy?

A non-refundable deposit of $750 is required to hold your spot in the program.  A 6-month payment plan option is available for the program investment. A client agreement will outline the details of the program engagement, including termination.

Will I have access to program materials?

All sessions are recorded and you have access to all of the eBooks, materials, and guest speakers in perpetuity.

What happens when I miss a session?

If you miss a session you will have access to the session recording, Office Hours, and the community for support.

How much time do I need to invest into this program?

Weekly time commitment during the program is 3-4 hours. Your results will depend on your effort and contribution to trusting in the process, reflecting, and taking action.

Is it safe for me to share in a group coaching setting?

Yes. A pre-requisite to joining the program is a belief in diversity, equity and inclusion. Group coaching is powerful and The Activator® cohort is a safe space where clients respect each other’s privacy and support each other’s goals and dreams. Own Your Worth clients have diverse goals, backgrounds, industries, races, and income levels. Our code of conduct is outlined in the coaching contract and all clients are respected and asked to be respectful of others. The power of the program truly comes from the vulnerability and openness of the women who share their stories!